Deconstruction T. V ad

Hello reader:) This blog is about thinking activity and thinking activity  task which is given by Dilip Barad sir

Jacques Derrida  born Jackie Élie Derrida;15 July 1930 – 9 October 2004) was an Algerian-born French philosopher best known for developing a form of semiotic analysis known as deconstruction, which he analyzed in numerous texts, and developed in the context of phenomenology.He is one of the major figures associated with post-structuralism and postmodern philosophy.

The term Deconstruction is very hard to define. 

Derrida is different and difficult to understand because deconstruction is a very difficult idea to define. 

very simple example that word is  interest very common word and you open the dictionary and you see that Word interest is written and just  along with it, is given it meaning now if you look at what is meaning so I Open it want to know the meaning Of the word in interest what does the dictionary say? Dictionary says interest is a noun which means one thing to know more Attraction another meaning. Third meaning Hobby Fourth meaning that is gives is money Firth meaning Advantage Derrida Says share in business also interest then he says Connection is also interest them interest also means group of people what I came to know is that word Interest has this meaning and I Understand it what Derrida question what do you mean by understand and he draws attention to the fact that what we looked in dictionary and what we is not its meaning but group of other words for example word Intereset means hobby group of people оr share in business so there words like word interest meaning are of one word set of another word we feel that we have understood but the question is it meaning of word Like interest is a group of other words then what is the meaning of those words As Derrida himself denies to define this term by saying that all other terms we use in philosophy or literary criticism even deconstruction can not be once and finally defined. Deconstruction is not destructive activity, but it is an inquiry into the foundation of everything. Deconstruction is not a totally negative term. By it does not mean destructive activity or breaking down anything. He says that “Deconstruction is not destructive activity but an inquiry into the foundations, causes of the intellectual system. The concept of Decentering the Centre becomes important. Derrida is trying to prove that one word leads us to another word rather than towards the meaning of the word. It never allows to come at the centre of meaning. We just assume that we understand the thing but in actuality it never happens, it is always postponed. 

Binary Opposition

As for deconstruction, Jacques Derrida argued that a careful examination of seemingly basic principles will show that

they can always be dismantled since they are the product of a particular system of meaning. These principles, one of the main ones of which is the array of binary oppositions, are defined by exclusion - for example, in patriarchal society the man is the primary, central side, and the woman is the excluded contrast, the negative side defined by the lack of masculine qualities in her. According to Derrida, however, the definition of man cannot exist without the existence of the woman, who carries everything that is "not a man." This dependence and emphasis on the border and the difference between the two sides of the opposition hint at the possibility that the border may not be as impenetrable as one side presents it.(White-Black,Good-Evil).

In this ad they use court as weapon like nowadays all controversy are going to court and some simple things are making big issue as a court case and court judge statement is very important in ad a men change some kitchen appliances and her wife making court case in such small issue and judge statement is very important but in this ad… you see:)